Oxyfresh SAD News
by Richard Brooke
On January 16, 2014, I decided after 30 years of trying to lead and encourage Oxyfresh to be a stand-alone successful Network Marketing company, to eliminate the Network Marketing part of the Oxyfresh business model. This means that Oxyfresh as a stand alone opportunity is no longer recruiting or paying MLM commissions. Oxyfresh's phenomenal products are respected and trusted worldwide and will continue to be supported and available at Oxyfresh.com and LifeShotz.com.
Like many decisions I have made, this one was the lessor of evils. And although it was a difficult decision, it was the obvious and only common sense one I could make. From an economic viewpoint, we should have done this five years ago. From a people standpoint, this impacts relatively few Distributors, but to them it is a broken promise.
I have built my identity and my career in Network Marketing, at least for the last 24 years, on the idea that the only real value in building a Network Marketing business was the Asset Value created by the Asset Income one could create by building a network of Sales Reps and Customers in a company that would pay them indefinitely.
The Four Year Career® was my cornerstone, filmed in Los Angeles in front of an Oxyfresh crowd in 1990 and repeated in thousands of meetings, conference calls, one-on-one presentations, articles and interviews over the next 20 years. And culminating with what is now a book, used by hundreds of companies and tens of thousands of Sales Leaders around the world. I recognize that eliminating the Oxyfresh opportunity puts the credibility of that work in question. It does not alter my belief and resolve in the model.
There is, as many of you know, a great divide between company owners/management and field leaders. Most MLM companies have resorted to policies and procedures that allow them to terminate any Sales Leader regardless of how much business they have brought to the company and terminate them at their own discretion.
These policies and procedures are rarely read before someone joins a company. The most potent clause is the “the company reserves the right to change these at any time.”
Sales Leaders far too often believe they have the right and privilege of building in one company and then another. And they believe that companies should pay them for competing with them, even raiding and disparaging them, all under the flag of “independent business owner.” This is the height of greed and irresponsibility. And these positions are incompatible.
Any company that does not have the right to terminate a Sales Leader that is actually damaging their business is doomed. And any Sales Leader that chooses to build in a new venture puts everything they have built at risk … meaning they do not own their business and they do not have Asset Income.
The model that will lead us as a profession to prosper is partnership and a 100% / 100% responsibility distinction.
The company has its responsibilities and the Sales Leaders have theirs. Neither will be perfect, excellence is even rare. But when both parties play full out to do their part regardless of what the other is doing, we have a good chance to succeed. 100% / 100% is unconditional.
I do my part regardless of how well in the moment you are doing yours. The divide in our profession started decades ago. Someone didn’t do the dishes, the tit for tat escalated from there ending in a bitter divorce.
1.Offer products that have enough performance and value that Customers will buy, and keep buying, them regardless of any compensation plan
2.Offer a compensation plan that fairly rewards the efforts of creating Customers, developing new sales teams and motivating and training big teams … and execute the payment of those commissions in a timely and accurate manner
3.Ship those products in a timely and accurate manner
4.Cast a compelling Vision that attracts and inspires the sales team
5.Inspire a Culture that exemplifies love, family, honor, success, recognition and adventure
6.Provide the ongoing working capital to support growth and survive decline
7.BE the Network Marketing Dream … meaning the long-term strategy and commitment is to stay a Network Marketing company providing Asset Income for life
The Sales Leader
1.Establish new customers
2.Build a sales team in an ethical and responsible manner protecting the image and legality of the company
3.Train and motivate that sales team
4.Develop Sales Leaders such that your organization grows and continues to grow even if you do not
When we each do our parts, we grow — and we grow in a way that honors each other and protects our investments. When we let each other down for long periods of time we lose the 100% / 100%.
I could write a book about the decisions I made that led to failing the Oxyfresh sales team.
Here are just a few:
1.I never raised the appropriate amount of working capital
2.I hired the wrong people repeatedly creating turnover and instability
3.I gambled big and repeatedly on our strategies, most of which failed to manifest results
4.I changed the compensation plan far too many times
The Sales Leaders failed us in one simple category:
1.They did not build anyway
Oxyfresh never achieved momentum and never created that critical second wave of leadership. Oxyfresh survived for 30 years based on an initial run (1986-1996) of extraordinary culture, Vision and family. And most importantly its products and personal development programs.
Oxyfresh products are still, 30 years later, held in very high regard by the people who use them. And we established early on an intense personal development program that lifted people out of their own “chicken plant” and into a life of extraordinary adventure. There are thousands of lives that will forever be empowered as a result of those programs.
I trust that as time passes, the Oxyfresh leaders and competitors that may choose now to express their anger and blame will remember the good that Oxyfresh, the Network Marketing company, provided in their lives and the role model it attempted to be for our entire profession. Perhaps we inspired a small amount of insight and change.
In 2010 the management team of Tom Lunneborg, VP Product Development (17 years); Melissa Gulbranson, VP Marketing (15 years); Dr. Todd Schlapfer (25 years my Naturopath and Advisor); Baldev Singh, VP International Sales (12 years); Janine Avila and Lisa Jimenez (Sales Leaders extraordinaire) and I launched Life Shotz as a divison of Oxyfresh and our strategy for creating the next 30 years. We invited all the Oxyfresh leaders to join us in 2010. Some did. Some did not and now they may be looking for a new home.
Oxyfresh products have a new home as a “consumer only” offering in Life Shotz and on Oxyfresh.com. Although not our core product line, Life Shotz Brand Reps will continue to be able to use and benefit from these extraordinary products as will the public.
This Life Shotz Tribe is committed to a Vision of Network Marketing done right … for a lifetime of abundance.
We have attracted a whole new Tribe of likeminded, heartfelt leaders that believe. They believe in our Vision, our culture, our profound products and they are building the “rest of the story.” I will continue to lead them as long as they choose me … warts and all. And I will be leading from a new place of humility, wisdom and resolve so as to make the next 30 years actually be 300.
Richard B. Brooke
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